Disney’s Rita Ferro on Requiring Multicultural Ad Buys and Why the Oscars Will Bounce Back

Plus, her top priorities in this year’s upfront negotiations

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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Following NBCUniversal’s Mark MarshallFox’s Marianne Gambelli and Discovery’s Jon Steinlauf, next up is Rita Ferro, Disney’s president of advertising sales and partnerships.

Following its first-ever tech showcase for marketers in March to spotlight the company’s new programmatic and addressable offerings, Disney’s upfront presentation on Tuesday leaned



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