TV Upfronts

The CW’s Rob Tuck on Sitting Out Upfronts Week and Expanding to Saturdays

‘If you’re not taking care of your clients, it’s very easy to get cut out’

rob-tuck-cw-qa-upfronts-2021 — The CW has not decided whether it will return to upfronts week next year, said its evp of national sales.The CW

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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli, Discovery’s Jon Steinlauf, Disney’s Rita Ferro, JP Colaco’s WarnerMedia, ViacomCBS’ Jo Ann Ross and Univision’s Donna Speciale, our final Q&A is with Rob Tuck, evp, national sales, The CW.

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