Donna Speciale on Her First Univision Upfront and Winning Over New Marketers

‘I can promise them that they will see growth with their brands and their business’

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Following NBCUniversal’s Mark MarshallFox’s Marianne Gambelli , Discovery’s Jon SteinlaufDisney’s Rita Ferro and JP Colaco’s WarnerMedia and ViacomCBS’ Jo Ann Ross, next up is Donna Speciale, president of advertising sales and marketing, Univision.

A lot has already changed at Univision since Speciale (who previously headed up ad sales for WarnerMedia) arrived



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in