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The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.
Following NBCUniversal’s Mark Marshall, Fox’s Marianne Gambelli , Discovery’s Jon Steinlauf, Disney’s Rita Ferro and JP Colaco’s WarnerMedia and ViacomCBS’ Jo Ann Ross, next up is Donna Speciale, president of advertising sales and marketing, Univision.
A lot has already changed at Univision since Speciale (who previously headed up ad sales for WarnerMedia) arrived