Rob Tuck on 'the Elephant in the Room' During The CW's Upfront

Why the network wouldn't ignore its potential sale and his presentation line that left marketers cheering

Adweek is closing out our conversations with the ad sales chiefs who presented during upfront week. Thus far, we’ve chatted with NBCU’s Linda YaccarinoFox’s Marianne GambelliTelevisaUnivision’s Donna SpecialeDisney’s Rita Ferro, Warner Bros. Discovery’s Jon Steinlauf and Paramount’s Jo Ann Ross. Now, it’s time for our final postmortem, with Rob Tuck, evp, national sales, The CW.

The CW, which sat out upfront week for the past two years—it was the only presenter not to hold a virtual event—returned to New York City Center at an interesting time.

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