Rita Ferro on Disney+ Ads and How Jimmy Kimmel Made the Upfront Despite Getting Covid

Plus, the state of early negotiations and the art of perfecting the presentation flow

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Following upfront week presentations, Adweek is sitting down with all the presenting ad sales chiefs for postmortem conversations about their respective events. We’ve already chatted with NBCU’s Linda Yaccarino, Fox’s Marianne Gambelli and TelevisaUnivision’s Donna Speciale. Now up: Rita Ferro, Disney’s president of advertising sales and partnerships.

This year, Disney moved to a new, expansive venue at Basketball City in New York to dazzle the upfront week in-person crowd with a massive stage, a bevy of TV screens and, as Ferro told Adweek ahead of the presentation, “more talent than [Disney’s] ever had before.”



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