TV Upfronts

Marianne Gambelli on Why Fox Opted for a Pre-Recorded Upfront

Plus, the state of early negotiations and how she’s selling Super Bowl 57

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As upfront week negotiations get underway, Adweek continues our postmortem sitdowns with each of the ad sales chiefs who presented. First up was NBCU’s Linda Yaccarino; now Marianne Gambelli, Fox Corp.’s president of ad sales, marketing and brand partnerships, gives us insight into her company’s upfront week event on Monday afternoon.

Fox did things a bit differently this year. The company changed venues from the Beacon Theatre to the Skylight on Vesey in New York for its May 16 presentation, but the in-person event mainly consisted of marketers watching a pre-recorded video.



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