TV Upfronts

Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation

The ad sales chief explains the company's Premiere offering and why sports is the new primetime

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Adweek’s upfront week postmortems with ad sales chiefs presenters continue. We’ve already spoken with NBCU’s Linda YaccarinoFox’s Marianne GambelliTelevisaUnivision’s Donna Speciale and Disney’s Rita Ferro. Now, it’s time for Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery.

WarnerMedia and Discovery completed their $43 billion merger last month, giving Steinlauf mere weeks to pull together an upfront event for the newly combined company. The result was a celebrity-filled presentation on May 18, led by Jennifer Hudson at New York’s Hulu Theater at Madison Square Garden.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in