Programming & Performance

Buyers Have Many Questions As Warner Bros. Discovery Opens For Business

From upfront plans to the new company’s linear and streaming strategy

As the merger is finalized, marketers want to know how the fledgling company will function and how they will navigate it.Warner Bros. Discovery, Getty Images
Headshot of Jason Lynch
By Jason Lynch

April 11, 2022

The $43 billion WarnerMedia-Discovery merger crossed the finish line late Friday afternoon, just under 11 months after the deal was first announced.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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