TV Upfronts

Warner Bros Discovery Wants to Be as Big as the Broadcasters in First Upfront

The company explains how its WarnerMedia and Discovery portfolios will be combined—and sold

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During Discovery’s upfront event last year, CEO David Zaslav said the company will stand “should-to-shoulder” with broadcasters.

In its first upfront since the company merged with WarnerMedia, Warner Bros. Discovery is sending the same message.

Warner Bros. Discovery officially took the wraps off its new company, which completed its $43 billion merger last month, in a celebrity-filled upfront presentation at New York’s Hulu Theater at Madison Square Garden Wednesday morning.

Zaslav kicked things off by saying the company has had a larger audience in the adults 25-54 demo than any of the big four broadcast networks, led by sports.

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