Portrait of Will Russo

Will Russo

Will Russo is the contributions editor at Adweek. He oversees Adweek's Columnist Network, Academic Council and Performance Marketing contributors. He is also a web editor with Story Desk and helps edits Adweek's Voice channel.

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What’s AI Actually Good for Right Now?

AI News

Beyond text and images, here are the ways generative AI is changing the business of marketing.

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What’s Next for AI and Marketing?

AI News

Adweek contributors weigh in on the opportunities and risks of the latest AI tools.

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Never Have I Ever’s Maitreyi Ramakrishnan on ‘the Ultimate Form of Self-Expression’

Connected TV News

The Gen Z star of My Little Pony: Make Your Mark on fashion, voice acting and theater.

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Gaston Taratuta on Becoming an Entrepreneur ‘by Force’

Leadership & Talent

How a tuxedo rental led to building a worldwide digital advertising firm.

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Proud Voices: How the LGBTQ+ Community Is Choosing Resilience

Voice

A series spotlighting the community's impact on advertising and marketing.

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An Executive at Age 18, Josh Glodoveza Knows How Fame Works

Leadership & Talent

The Gen Zer's journey from XP to VP at Fanjoy, the ecommerce hub of online celebrities—and now, student athletes.