Gaston Taratuta on Becoming an Entrepreneur 'by Force'

How a tuxedo rental led to building a worldwide digital advertising firm

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Up against global competition—a finalist group of entrepreneurs representing 41 countries—Gaston Taratuta’s attitude was one of cool confidence: “You are the world champion of this story. Chin up and believe it, brother!”

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This story first appeared in the July 25, 2022, issue of Adweek magazine. Click here to subscribe.