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We’ve seen the role that brands play in consumers’ lives evolve over the past few years. In this era of accountability, there’s a focus on continued advocacy and celebration of underrepresented cultures and identities year-round.
Within the LGBTQ+ communities, we are witnessing the start of that next chapter.
Throughout years of progress and setbacks, breaking down barriers has been no easy feat, especially against the backdrop of increasing anti-LGBTQ+ legislation. But community leaders are not backing down as the industry ventures into new frontiers, reimagining spaces as more inclusive and accepting than their predecessors.
From policymaking to brand marketing and Web3, these trailblazers are changing the conversation. In this Voice series, we will hear from leaders about forging safe spaces into brave spaces, the community’s influence on the marketing and advertising industry, and what marketers stand to learn from the culture about authenticity and pride.
This will be a regularly updated list. Click the images below to read them.
The Idea That You Only Come Out Once Is a Falsehood
Joe Taiano reflects on his own personal experience and highlights how brands can continuously come out and show up for the LGBTQ+ community.
Lessons Taught and Learned Through the Art of Drag
The art of drag is a beautiful cornucopia of self-expression, identity, creativity, big wigs and even bigger attitudes. Evan Weiner explains why it serves as a bold case study in marketing principles like brand identity and architecture.
Pronouns Matter: Pride Inclusion Is a Never-Ending Quest
The complexity and fluidity of who the “community” has become inclusive of are downright intimidating if you aren’t willing to be open, listen and learn. Zeena Koda from The North Face explains how can marketers respectfully and authentically honor the ever-evolving LGBTQ+ community.
The New Expectations of CEOs as Policymakers
Taking a stance on the challenges facing the LGBTQ+ community is an issue of humanity, not politics. Norel Mancuso, CEO of Social House, Inc., weighs in on why no matter how big or how small your platform may be, there are some fundamental actions that you can take as a leader.
Web3 Doesn’t Have the Traditional Barriers of Web2. Let’s Keep It That Way
A lack of diversity among software developers has led to the exclusion of the queer experience when building new technology. CEO of Scout Lab and Adweek Pride Star Kaitlyn Barclay gives readers a history lesson and offers a framework for how we can make the future of the internet more accessible to all.
We Don’t Need Empty Rainbows. We Need Support
Before turning logos and websites into rainbow colors, marketers must be aware of the rich history and weight this powerful symbol carries. IMAX vp of global creative marketing and Adweek Mentee Andrew Almendras wraps the Proud Voices series with a history lesson and how to help keep Pride rainbows full.
