An Executive at Age 18, Josh Glodoveza Knows How Fame Works

The Gen Zer's journey from XP to vp at Fanjoy, the ecommerce hub of online celebrities—and now, student athletes

In July 2021, Josh Glodoveza—also known by his nickname Caru—was named a top talent manager by Business Insider. By November, he was brought on by ecommerce merchandiser Fanjoy as its new vice president of talent. It was a year of rapid growth and success, perhaps standard for a mid-career professional—except Caru is only 18 years old.

Hailing from the Philippines capital city of Manila, Glodoveza got his start in esports as a self-taught graphic designer, transforming a devoted following and passion for gaming into a hybrid marketing role with esports organization Sentinels in 2019, assisting with stream coordination, community moderating and talent management.

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This story first appeared in the Feb. 7, 2022, issue of Adweek magazine. Click here to subscribe.