What’s Next for AI and Marketing?

Adweek contributors weigh in on the opportunities and risks of the latest AI tools

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Since its launch in November 2022, ChatGPT, the chatbot developed by OpenAI, has been inescapable. Across the business world and society as a whole, people have been equal parts amused by its capabilities, excited for its potential and impressed by its iterations like GPT-4. They’ve also been fearful, with many speaking up about the technology’s safety, carbon footprint and ethical implications.

The fervor surrounding the new AI tool culminated in an open letter, signed by over 10,000 people at the time of writing, calling for a moratorium on AI development.

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