T.L. Stanley

T.L. Stanley is a senior editor at Adweek.
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends and pop culture, brands and creativity, with recent stories on market-disrupting challenger brands, the Payless “Palessi” influencer stunt, a cover profile of Skinnygirl founder Bethenny Frankel and the annual L.A. Brand Stars and Most Powerful Women in Sports features.

Diesel’s New Shirts Cost Up to $5.5 Million, but Each Comes With a Luxury Condo

Diesel, no stranger to stunt marketing, opens sales at its first branded condo complex by selling T-shirts for up to $5.5 million.

From Hot Sauce Pillows to Jumpsuits, Taco Bell’s Holiday Shop Is Swag Heaven for Fans

If it's time for Live Más devotees to replenish their promotional gear, Taco Bell has it covered.

Under Marketing Chief Bruno Cardinali, Popeyes Is Eating Its Rivals’ Lunch

Popeyes marketing head Bruno Cardinali launched the chicken sandwich that started a cheeky social media war.

Fantasy and Reality Blend Beautifully in Melodramatic Telenova Ad

In first work for America Television in Peru, Circus Grey blends fantasy and reality in long-form ad for country's most popular TV show.

PopSugar’s Sugar Chalet Is a Curated Winter Wellness Retreat

Spa and fitness events are expected to continue rising in popularity.

Belvedere Vodka CEO Makes a Plea for Truth in Advertising

Authenticity is the only way to shore up consumer confidence, Rodney Williams warns marketers at Brandweek.

How NPR Handled Its Own #MeToo Moment

Chief marketer Meg Goldthwaite on why purpose-led brands have to stay the course—especially when things get messy.

Measurability Over Magic? Heineken CMO Urges Marketers to Bring the Joy

Data and analytics are crucial for today's marketers, but they shouldn't be the only driving forces in modern campaigns.

5 Mantras for the Modern Marketer From Walgreens’ Global CMO

Vineet Mehra talks drone deliveries, empathy training for pharmacists and multi-divisional tactics at Brandweek.

Nutter Butter’s Origin Remains a Mystery in Spite of Its Decades of Staying Power

The peanut butter-flavored sandwich cookies celebrate 50 years on the market.