T.L. Stanley

T.L. Stanley is a frequent contributor to Adweek.

Flouting Their Big-Time Endorsements, These Athletes Tried a New Product on the Sly

Snapbac protects identities to claim it's 'unofficially the official best.'

Q&A: How Payless Brilliantly Bamboozled Fashionistas With Its Fake Luxury Pop-up, ‘Palessi’

'We couldn’t skimp in any way. It had to feel real.'

Santander’s Powerful AR Experience Shows the Misunderstood Realities of Homelessness

The bank puts you 'In Someone Else's Shoes' by sharing a woman's true story of living on the streets while employed.

Payless Opened a Fake Luxury Store, ‘Palessi,’ to See How Much People Would Pay for $20 Shoes

The answer? A hell of a lot.

How CubCoats Transformed Into a Kids Toy Brand With an Upcoming Animated Series and a Cult Following

They now have deals with Nordstrom, Marvel, Disney and more.

If Your Brand’s Influencer Seems Too Good to Be True, Watch Out

And other insights from Adweek's Elevate: Influencers conference Thursday in downtown Los Angeles.

Viral Video Star Zach King Explains What It Takes to Create Content With Staying Power

He spoke at Adweek's Elevate: Influencers conference.

These 16 L.A. Brand Stars Are Doing Show-Stopping Work in the City of Angels

From disrupters to direct-to-consumer brands

This Child’s Quest to Find Santa’s Favorite Cookie Has Adorably Fun Twists and Turns

Some impressive and cute sleuthing for Cost Plus.

Here’s the Story of How a Pooping Unicorn Became Marketing Gold

Harmon Brothers share their tricks in new book.