T.L. Stanley

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How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships

Performance Marketing

The three-time Grand Slam tennis champ spoke with Adweek about gut-checking endorsements, ignoring trolls and speaking her mind.

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Why Natural Born Challenger Bethenny Frankel Swears by Her Killer Instincts

Challenger Brands

Let's just say following the pack has never been her thing.

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For Consumers, Skinnygirl’s Appeal Is About More Than Thinking Thin

Challenger Brands

The brand stands for 'swagger,' says a colleague of founder Bethenny Frankel.

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Q&A: MeUndies Founder and CEO on Battling in the Jam-Packed Direct-to-Consumer Space

Challenger Brands

DTC brands 'need to find continuous ways to innovate,' said Jonathan Shokrian.

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Q&A: Happy Employees Are the Best Brand Advocates, According to Kimpton’s Chief Commercial Officer

Challenger Brands

'Investing in workplace culture' is in your company's best interest, said Kathleen Reidenbach.

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Q&A: Dirty Lemon’s Founder and Iris Nova CEO on the Future of The Drug Store

Challenger Brands

There will be four locations by 2020, said Zak Normandin.

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Q&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About Competition

Challenger Brands

'We hope that every brand with purpose does well,' said Randy Goldberg.

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Q&A: Bark’s Vice President of Brand Reach and Affinity on How Innovation Powers the Company

Challenger Brands

'If we're not doing something different and exciting and leaps-and-bounds better than anything else, what's the point of us?' said Allison Stadd.

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Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet

Challenger Brands

The site is 'one of the few truly positive corners' of the web, according to Andrea Mallard.

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Q&A: Organic Valley’s Mission Executive Wants the Brand to Stand Out From the ‘Goodwashing’ Crowd

Challenger Brands

'So many brands are trying to create a values-based marketing story without truly being a values-based company,' said Leslie Kruempel.