How Athlete, Activist and Next-Gen Marketing Magnate Naomi Osaka Aces Her Brand Partnerships
The three-time Grand Slam tennis champ spoke with Adweek about gut-checking endorsements, ignoring trolls and speaking her mind.
Why Natural Born Challenger Bethenny Frankel Swears by Her Killer Instincts
Let's just say following the pack has never been her thing.
For Consumers, Skinnygirl’s Appeal Is About More Than Thinking Thin
The brand stands for 'swagger,' says a colleague of founder Bethenny Frankel.
Q&A: MeUndies Founder and CEO on Battling in the Jam-Packed Direct-to-Consumer Space
DTC brands 'need to find continuous ways to innovate,' said Jonathan Shokrian.
Q&A: Happy Employees Are the Best Brand Advocates, According to Kimpton’s Chief Commercial Officer
'Investing in workplace culture' is in your company's best interest, said Kathleen Reidenbach.
Q&A: Dirty Lemon’s Founder and Iris Nova CEO on the Future of The Drug Store
There will be four locations by 2020, said Zak Normandin.
Q&A: The Founder of Bombas on Why Brands Shouldn’t Think Too Hard About Competition
'We hope that every brand with purpose does well,' said Randy Goldberg.
Q&A: Bark’s Vice President of Brand Reach and Affinity on How Innovation Powers the Company
'If we're not doing something different and exciting and leaps-and-bounds better than anything else, what's the point of us?' said Allison Stadd.
Q&A: Pinterest’s CMO Discusses How the Platform Is a Refuge on the Toxic Internet
The site is 'one of the few truly positive corners' of the web, according to Andrea Mallard.
Q&A: Organic Valley’s Mission Executive Wants the Brand to Stand Out From the ‘Goodwashing’ Crowd
'So many brands are trying to create a values-based marketing story without truly being a values-based company,' said Leslie Kruempel.