T.L. Stanley

T.L. Stanley is a senior editor at Adweek.
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends and pop culture, brands and creativity, with recent stories on market-disrupting challenger brands, the Payless “Palessi” influencer stunt, a cover profile of Skinnygirl founder Bethenny Frankel and the annual L.A. Brand Stars and Most Powerful Women in Sports features.

Belvedere Vodka CEO Makes a Plea for Truth in Advertising

Authenticity is the only way to shore up consumer confidence, Rodney Williams warns marketers at Brandweek.

How NPR Handled Its Own #MeToo Moment

Chief marketer Meg Goldthwaite on why purpose-led brands have to stay the course—especially when things get messy.

Measurability Over Magic? Heineken CMO Urges Marketers to Bring the Joy

Data and analytics are crucial for today's marketers, but they shouldn't be the only driving forces in modern campaigns.

5 Mantras for the Modern Marketer From Walgreens’ Global CMO

Vineet Mehra talks drone deliveries, empathy training for pharmacists and multi-divisional tactics at Brandweek.

Nutter Butter’s Origin Remains a Mystery in Spite of Its Decades of Staying Power

The peanut butter-flavored sandwich cookies celebrate 50 years on the market.

Chrissy Teigen May Just Be Adweek’s Most Unexpected 2019 Brand Visionary

She's the rare celeb who can win TV, book, product and endorsement deals with startling candor and stinging clapbacks.

Danish Anti-Binge Drinking PSA Puzzlingly Asks: Are You Pushing the Sausage?

A new campaign for the Danish Cancer Society and public health nonprofit TrygFonden replaces alcohol with sausage to play up the ridiculousness of peer pressure.

Family-owned Smarties Keeps the Nostalgia Brand Rolling

Keeping Grandpa's candy recipe continues pastel pellet production.

NutriBullet’s Fake Influencers Give Absurd Advice You Probably Shouldn’t Follow

Humanaut launches its first work for NutriBullet blenders, making the case that being healthy doesn't have to be complicated.

Brands Should Work With Influencers, But Only If They’re Smart About It

Words of wisdom from speakers at Adweek's Elevate: Influencers conference.