Portrait of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.

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Magnite Closes Billion-Dollar SpotX Deal

Connected TV

The acquisition has closed following U.S. government approval from the DoJ.

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Criteo’s Cookieless Countdown Includes New Targeting Tool

Ad Tech

Criteo has today unveiled plans to launch a contextual advertising tool that will enable advertisers to target ads by combining first-party data with contextual signals.

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Alphabet’s Q1 Revenues Topped $55.3 Billion

Programmatic

Google’s parent company saw revenues rocket 34% year-on-year.

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Zeta Global Preps IPO With S-1 Filing

Ad Tech

Zeta Global has filed an S-1 document making it the latest company in the sector to seek an IPO.

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BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes

Publishing

Most publishers are still unprepared for the disappearance of third-party data.

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Outbrain Is Going Public

Ad Tech

Outbrain is seeking a $2 billion valuation via an initial public offering after its earlier aborted merger with Taboola.

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DoubleVerify Eyes $4 Billion Valuation in IPO

Programmatic

NYSE float is the latest of several public listings in 2021.

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Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

Ad Tech

'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.

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Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’

Ad Tech

The aim is to streamline the manual processes of campaign management.

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Google Shelves Fledge Trials Until Late 2021

Mediaweek

Sources doubt truly scaled Privacy Sandbox experiments will take place this year.