Ronan Shields is Adweek's programmatic editor focusing on ad tech, ad buying, tech M&A and the digital economy. Before joining Adweek in 2018, Ronan was digital editor for The Drum and, before that, executive editor of ExchangeWire. Ronan holds a BA in Journalism from University of the Arts London.
Criteo’s Cookieless Countdown Includes New Targeting Tool
Criteo has today unveiled plans to launch a contextual advertising tool that will enable advertisers to target ads by combining first-party data with contextual signals.
BuzzFeed Touts Lighthouse to Ease Third-Party Data Blackout Woes
Most publishers are still unprepared for the disappearance of third-party data.
Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated
'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms.
Google Unveils Automated Brand Safety Tool to Create ‘Dynamic Exclusion Lists’
The aim is to streamline the manual processes of campaign management.