Patrick Kulp is an emerging tech reporter at Adweek. He covers creative innovation, artificial intelligence and the future of 5G, which culminated in a cover story on AT&T and Verizon's strategic plans for 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.
5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality
A new report finds that mainstream awareness of 5G has grown during the pandemic.
More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races
The ad industry is pouring resources into pivotal runoff elections that will decide control of the U.S. Senate.
How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020
Going beyond traditional sponsorships to work with companies and support players.
Once Considered Gimmicky, Branded AR Is Having Its Moment
The tech has come into its own as a marketing tool as the pandemic surges.
How AI Tools at Mailchimp Could Help Market Smaller Businesses
Mailchimp's new feature uses machine learning to automatically generate ad designs.
Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom
The automaker is the latest brand to turn to AR shopping experiences amid the pandemic.
Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months
Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]
Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night
The smart sleep tracker found that the country lost a total of nearly 139 million hours of rest.
This AI Logo Generator Creates Random Branding Designs for Small Businesses
The tool, from website builder Zyro, uses creative machine learning to produce infinite graphics
Verizon Turns to Blockchain to Combat Rampant Online Misinformation
TV / Video
Verizon is urging other corporations to also integrate with blockchain.
Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads
More so than other channels, posts have to feel native to the platform.
No Coding Experience Necessary: Microsoft Offers DIY Tool To Build AI Models
The tool allows anyone to easily build an image recognition system.
How Marketers Are Investing in Digital Transformation Amid the Pandemic
A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.
Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers
TV / Video
The games are conducted live over video chat.
Deepfakes at the Gas Pump Scare Up Data Privacy Awareness
The video is part of a follow-up campaign to viral 2011 stunt "Take This Lollipop."