Portrait of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek. He covers creative innovation, artificial intelligence and the future of 5G, which culminated in a cover story on AT&T and Verizon's strategic plans for 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.


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5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality

5G

A new report finds that mainstream awareness of 5G has grown during the pandemic.

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More Than 800 Creatives Are Coming Together to Help Democrats Win Georgia’s Senate Races

Politics

The ad industry is pouring resources into pivotal runoff elections that will decide control of the U.S. Senate.

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How AT&T and the WNBA Reimagined Their Partnership Amid the Chaos of 2020

Sports Marketing

Going beyond traditional sponsorships to work with companies and support players.

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Once Considered Gimmicky, Branded AR Is Having Its Moment

Emerging Tech

The tech has come into its own as a marketing tool as the pandemic surges.

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How AI Tools at Mailchimp Could Help Market Smaller Businesses

Performance Marketing

Mailchimp's new feature uses machine learning to automatically generate ad designs.

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Volkswagen Designed a Tiny Model of a Dealership to Promote its AR Showroom

Creativity

The automaker is the latest brand to turn to AR shopping experiences amid the pandemic.

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Nearly 60% of Execs Expect Marketing Tech Budget Cuts in Coming Months

Performance Marketing

Nearly 60% of executives say they expect moderate or severe cuts to marketing tech budgets in the coming months as pandemic-related belt-tightening prompts leaders to examine the effectiveness of such [...]

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Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night

Creativity

The smart sleep tracker found that the country lost a total of nearly 139 million hours of rest.

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This AI Logo Generator Creates Random Branding Designs for Small Businesses

Creativity

The tool, from website builder Zyro, uses creative machine learning to produce infinite graphics

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Verizon Turns to Blockchain to Combat Rampant Online Misinformation

TV / Video

Verizon is urging other corporations to also integrate with blockchain.

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Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads

Performance Marketing

More so than other channels, posts have to feel native to the platform.

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No Coding Experience Necessary: Microsoft Offers DIY Tool To Build AI Models

Performance Marketing

The tool allows anyone to easily build an image recognition system.

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How Marketers Are Investing in Digital Transformation Amid the Pandemic

Performance Marketing

A survey of 800 marketers reveals the tech in which they are investing in the Covid-19 era.

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Prime Video Takes the Escape Room Virtual to Promote New Show Truth Seekers

TV / Video

The games are conducted live over video chat.

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Deepfakes at the Gas Pump Scare Up Data Privacy Awareness

Programmatic

The video is part of a follow-up campaign to viral 2011 stunt "Take This Lollipop."