Kathryn Lundstrom
Kathryn Lundstrom is Adweek's sustainability editor, where she covers advertising and marketing news through a climate lens.
Advertisers Can Target Kroger Audiences Through Yahoo’s DSP With New Partnership
The partnership marks Kroger Precision Marketing's second demand-side-platform partnership since last fall and ushers in a new focus on commerce media for Yahoo Advertising.
Amazon’s Ad Business Continues to Boom
Amazon's ad business grew to $11.8 billion, representing 8% of its total revenue.
Vizio Ads Kicks Off NewFronts With 3 New Ad Formats
Advertisers on Vizio are now able to buy ads to run when viewers hit pause.
Best Buy and CNET Are Combining Their Ad Inventory
The deal between Best Buy and CNET represents a significant innovation in retail media, one analyst said, and could mark a turning point as more retailers and publishers partner or [...]
Most of Adland Is Crickets on Climate. But That May Still Be Productive
As regulations ramp up and activists continue their drumbeat on climate action, a period of greenhushing has the potential to separate the wheat from the chaff on advertisers’ sustainability messages, [...]
The Beef Wars, Episode 1: The Rise of Plant-Based Meats
For the first installment of a new video series called The Beef Wars, ADWEEK spoke with Impossible CMO Leslie Sims as well as Solitaire Townsend, co-founder and chief solutionist at [...]
The Top 8 Retail Media Networks for Advertisers In 2024
Based on conversations with experts, analysts and the retailers themselves, ADWEEK compiled a list of the most important retail media networks for advertisers to know in 2024.
How LTK Powers Seamless (and Lucrative) Deals for Creators and Brands
At ADWEEK's Social Media Week, LTK general manager Kristi O'Brien and longtime creator Lucie Fink spoke with ADWEEK chief content officer Zoë Ruderman about what works, what doesn't, and how [...]
Inside the Pitch Deck That Web3 Beauty Startup Kiki World Used to Raise $7 Million
Kiki World, a beauty tech startup that aims to usher the cosmetics industry into the era of web3, raised $7 million in an initial funding round.
Why Tito’s, Southwest and Jack Daniel’s Keep Going Back to Willie Nelson’s ‘Anti-Festival’
Luck Reunion started in 2012, initially requiring all brand signage to be hand-painted. Often described as an "anti-festival," it now pulls in millions of sponsorship dollars from 20 different brands—tapping [...]