Ethan Wu
Ethan Wu is an intern on Adweek’s media team. He is also a rising senior studying economics at Cornell University.
The Ad-Tech Industry Takes Aim at Its Unloved Middlemen
Ad fraud and wasted spending are top of mind for advertisers in the push for transparency.
Ad Targeting’s Center of Gravity Is Shifting
If no alternative to the third-party cookie is found, it would leave a $32-billion void by 2025.
Meredith and Kroger Lean Into First-Party Data for CPG Advertisers
Meredith and Kroger are coming to market with a data play for CPG advertisers that promises the "holy grail" of closed-loop attribution.
The ‘Programmatic Endgame’ Is Coming, Says Luma Partners’ Terence Kawaja
Programmatic
Ad tech’s top investment banker predicts 5 market segments driving future M&A deals.
GroupM Unveils Global Effort to Boost Crisis-Stricken Local News
GroupM, the ad industry's biggest media buyer, is doubling down on local news amid the Covid-19 pandemic that has crippled local advertising.
How Google’s Ad Stack Works and Why Regulators Are Probing Its Dominance
U.S. regulators are looking into Google. Here's what they are searching for.
The Trade Desk Makes Tim Sims CRO Amid Slate of 5 Other Senior Promotions
He was anointed CRO of The Trade Desk amid a slew of senior promotions.
Zeotap Scoops $42 Million as CrossFit’s Eric Roza Joins Board
Eric Roza, the incoming CEO of CrossFit, is joining data outfit Zeotap’s board just as it completes a $42 million Series C round.
Ad Tech’s Top Investment Banker on Who Will and Won’t Survive the Pandemic
Terence Kawaja, founder and CEO of Luma Partners, discusses the strategic priorities for potential acquirers.
How CBD Brand MyRemede Is Growing Like a Weed
The company linked up with an ad-tech firm early to guide its marketing efforts.