Portrait of Doug Zanger

Doug Zanger

Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies. He has covered a wide range of industry topics and interviewed several high-profile luminaries including Megan Rapinoe, Sue Bird, Jeff Goldblum, Carrie Brownstein, Michael Kelly, Jeffrey Katzenberg and some of the NFL’s biggest past and present stars. Based in Portland, Ore. and unabashedly loyal to the Pacific Northwest, Zanger has over 25 years of experience in the advertising industry, including 12 in radio, where he picked up a Radio Mercury Award.


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MullenLowe Taps Chris Denson as Director of Innovation

Agencies

The new role brings together his eclectic career experiences.

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This Beautifully Simple Red Cross PSA Shows the Power of Love and Hope

Media

Burt Bacharach classic sets a moving tone in work from BBDO.

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Black Barbershops and Salons Are a Marketing Opportunity Hiding in Plain Sight

Media

Black-owned salons and barbershops have an audience of over 100 million, creating a powerful, authentic platform.

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My Mantra: Deutsch’s Val DiFebo on the Power of ‘Yes’

Leadership & Talent

How the agency's New York CEO leads with positivity.

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Former Zappos CEO, Tony Hsieh, Dies at Age 46

Retail

For all of the deserved plaudits for building a paradigm-changing ecommerce giant in Zappos, Tony Hsieh had a profound presence in his adopted hometown, Las Vegas. The former CEO, who [...]

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Pedigree’s Quirky Campaign Helps People Take a Baby Step Into Parenting

AdFreak

According to Dan Wright, group ecd at Colenso BBDO, the campaign's message is based on insights and data showing that younger people are starting families later.

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For Visible, Schitt’s Creek Star Dan Levy Is Delightfully In on the Joke

AdFreak

Scrolling through Twitter, there are plenty of forgettable ads. The “promoted” bug can be code for zipping by as one seeks wisdom (or an argument) from the masses. Then there’s [...]

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How This Agency Approaches Creative Testing During the Pandemic

Digital

EP+Co uses flexible, quick-strike research for clients like Denny's and Men's Wearhouse.

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Exclusive: Ogilvy Poaches McCann’s Devika Bulchandani as North America CEO

Leadership & Talent

According to Main, rebuilding the talent pool at Ogilvy signaled that the agency is being much more proactive in approaching business growth and seeks talent that “represents that mission” and [...]

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WPP Merges Geometry Into VMLY&R

Agencies

While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.

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Shutterfly Finds the Good in 2020 for the Holiday Season

AdFreak

New campaign by Argonaut doesn't ignore pandemic, but gives it an optimistic spin.

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Why Joe Biden’s Win Was Especially Sweet for Mekanism

Politics

The agency's relationship with the president-elect dates back to 2014.

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Spotify’s Outside Voice Is Compelling Platform for BIPOC Creativity

Diversity, Equity and Inclusion

Spoken word segments inside playlists open a rare window into the marketing world.

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WPP Merges AKQA and Grey to Form AKQA Group

Agencies

It’s the third such move for the holding company in the past 2 years.