Will Shoptalk's Virtual Conference Postponement Push the Industry to Rethink Digital Pivots?

Organizers weren't prepared to deliver a successful event today

In-person event cancellations and postponements are commonplace in the age of coronavirus, with certain events announcing plans for timely virtual pivots while others inform attendees they’ll be back in 2021. Shoptalk, however, might be the first during the pandemic to postpone a virtual conference at the last minute.

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