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About 23,000 people were expected at the annual Adobe Summit, the software company’s annual flagship conference in Las Vegas, from March 29-April 2. But the outbreak of COVID-19 forced Adobe, along with countless other brands, to cancel or postpone their in-person gatherings and rethink how they could safely deliver an alternative event.
Alex Amado, vp of experience marketing for Adobe, said the brand had started to reconsider hosting its Las Vegas conference a few months ago, when Covid-19 began spreading across the globe.
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