Key insights:
- Marketers should consider different styles of content delivery.
- Organizers must weigh livestreaming vs. prerecording.
- Isolated attendees might appreciate seeing home environments.
About 23,000 people were expected at the annual Adobe Summit, the software company’s annual flagship conference in Las Vegas, from March 29-April 2. But the outbreak of COVID-19 forced Adobe, along with countless other brands, to cancel or postpone their in-person gatherings and rethink how they could safely deliver an alternative event.
