6 Things to Think About When Creating a Virtual Conference

Experts discuss approaches to delivering content and attendee interaction

The logo design for Adobe Summit 2020 - The Digital Experience Conference
Going digital is the only option companies have if they're looking to host conferences in the near future. Adobe

Key insights:

About 23,000 people were expected at the annual Adobe Summit, the software company’s annual flagship conference in Las Vegas, from March 29-April 2. But the outbreak of COVID-19 forced Adobe, along with countless other brands, to cancel or postpone their in-person gatherings and rethink how they could safely deliver an alternative event.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.