5 Things Marketers Need to Know About Adobe Summit 2019

Adobe builds on its relationship with Microsoft amid mounting rivalry with Salesforce


Adobe hosted its annual flagship conference this week in Las Vegas, where it unfurled its vision of how marketing clouds can help brands bridge online and offline data to improve customer experience.

Adobe CEO Shantanu Narayen took to the conference stage to present details on a number of his company’s strategic relationships, among them are ties with Microsoft, Roku and SAP.

Adobe and Microsoft grow ever-closer

Originally announced in September 2018, Adobe outlined the progress of the Open Data Initiative–a project led by Adobe, Microsoft and SAP–namely the formation of a partnership council, with notable names including Accenture,

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