Unlike Its Competitors, Clorox Is Building Its Own Direct-to-Consumer Business In-House

Not going on an acquisition spree as other CPG giants have done

Objective is in a soft-launch phase. Illustration: Trent Joaquin; Source: Objective

For a 106-year-old brand, The Clorox Company is taking an unconventional approach to the direct-to-consumer model.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.