Demand for plant-based meat, dairy and eggs didn’t start with the Covid-19 pandemic, but it surged to unprecedented levels during 2020’s lockdown as American consumers cooked at home, focusing on their health and reconsidering the plate-to-planet impact.
The flexitarian movement has continued gaining strength ever since and industry players have responded, promising better taste, lower prices, cleaner labels and stepped-up innovation in 2022.
With so many developments in the space, Adweek has created a tracker for major announcements, including new product launches, restaurant deals and retail alliances.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in