To Show Fukushima Crops are Safe, an Agency Made a Book Out of Rice Paper Grown There

Serviceplan created the project for a company whose sensors have shown the safety of decontaminated fields

A page from the book made out of Fukushima rice
Made In Fukushima aims to encourage decision makers to trust crops from the region. Serviceplan / Meter

In 2011, Japan was rocked by a nuclear disaster as its Fukushima Daiichi plant. The country was hit by a devastating earthquake and tsunami, which caused a dangerous radiation leak at the nuclear plant and contaminated about 100 square miles of farmland in one of Japan’s most important agricultural regions.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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