When launching its new app in the U.S. in 2018, Burger King and FCB New York created Whopper Detour, which drove people from its main competitor McDonald’s to get a one-cent burger. It was one in a long line of stunts from the brand that come from various agencies.
In the United Arab Emirates, Wunderman Thompson Dubai is one of the brand’s agencies and looked to make a splash of its own for Burger King’s app launch in the country.
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