General

The Return of Retail and 5 Other Direct-to-Consumer Trends to Watch in 2019

Ecommerce experts' forecasts include more brand partnerships and a new emphasis on community building

The DTC craze is far from over.Glossier, Burrow, Material Kitchen
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

January 8, 2019

In 2018, it looked like there was no end in sight when it came to what direct-to-consumer (DTC) brands (also known as digitally native vertical brands, or DNVB) were willing to experiment with.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended articles
Related Articles
Two Thinx ads with a graph of underwear to use on different days of someones period
Commerce

Direct-to-Consumer Brands Are Using Search Terms on Pinterest to Find Successicon-image

By Ann-Marie Alcántara

Commerce

P&G Acquires Walker & Company, Maker of Beauty and Grooming Products for People of Coloricon-image

By Ann-Marie Alcántara

Commerce

Walmart’s New Shopping Service Raises a Lot of Questions About Whether It’s Worth Iticon-image

By Ann-Marie Alcántara

Commerce

Hudson Yards Is Open for Business, and These Two Brands Hope It Proves Their Concepts Workicon-image

By Ann-Marie Alcántara

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

The Evolving Conversation on Health and Wellness

By Twitter