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In 2018, it looked like there was no end in sight when it came to what direct-to-consumer (DTC) brands (also known as digitally native vertical brands, or DNVB) were willing to experiment with.
Many brands opened pop-up shops, some made acquisitions and, of course, several expanded their product lines. This while companies also tested ecommerce on platforms like Snapchat and Instagram, all in an effort to remain Amazon-proof and grow their business.
This year, trends will include more retail, disruption in new categories like the kitchen and valuation corrections.
Expect more partnerships and marketplaces
Currently, consumers find out about new brands in the DNVB space through word of mouth or a Facebook or Instagram ad.