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It might not be the biggest trend this holiday season, but consumers are getting more comfortable with the idea of secondhand gifts.
That’s good news for online resale platforms. Companies like Grailed, thredUp and The RealReal are reporting an uptick in traffic and sales this year as consumers look for greener gift options and attempt to avoid a tangled supply chain. Holiday season digital marketing efforts from thredUp and The RealReal are urging consumers to consider thrifting rather than buying new as they pick out gifts for friends and family.