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The exploitation, waste and carbon footprint of the fast fashion industry is well documented. According to research from Princeton University, 20% of the world’s wastewater comes from the fast fashion industry, which is also a leading producer of microplastics that wind up in the ocean.
While consumers might be aware of this problem, it’s hard for the average shopper buying a pair of jeans to feel like they can make much of a difference. At the same time, it’s hard for brands to see an alternative to these systems that’s financially viable.
But

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