Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The exploitation, waste and carbon footprint of the fast fashion industry is well documented. According to research from Princeton University, 20% of the world’s wastewater comes from the fast fashion industry, which is also a leading producer of microplastics that wind up in the ocean.
While consumers might be aware of this problem, it’s hard for the average shopper buying a pair of jeans to feel like they can make much of a difference. At the same time, it’s hard for brands to see an alternative to these systems that’s financially viable.