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The ecommerce boom has not only changed the way consumers shop, but also how they define products. While shoppers have embraced seamless purchases of digital products like Instagram filters, online classes and workout routines, the buying and selling of data has been dismissed as a revenue stream that could never be quite that simple.
Nick Jordan, the founder and CEO of data streaming platform Narrative, is determined to change that. His solution is Data Shops, a B2B retail space that invites sellers and buyers—including those who lack extensive tech and coding backgrounds—to exchange data as if it was any other product on an end-to-end platform.