Even as Gyms Reopen, the Pandemic Will Still Impact How and Why Consumers Exercise

Digital fitness and quarantine weight loss efforts may have long-lasting effects on the industry

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When New York City gyms closed in mid-March, Equinox instructor Amanda Katz was immediately out of work. But instead of discontinuing her classes, she began lifting weights, leading ab workouts and sweating with her students on Instagram Live.

Although going from working in a fitness studio to her studio apartment took some getting used to, Katz felt a responsibility to give her clients some sense of routine throughout a period of uncertainty.

“Our current climate feels out of control,” she said.



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