Even as Gyms Reopen, the Pandemic Will Still Impact How and Why Consumers Exercise
Digital fitness and quarantine weight loss efforts may have long-lasting effects on the industry
Fitness brands are finding creative ways to engage customers remotely.
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Key Insights:
- Businesses should consider hybrid models combining at-home and in-person services.
- Now is the time to hit the gas if you're building a digital business.
- Brands need to be cognizant of how consumers' mindsets changed throughout the pandemic.
When New York City gyms closed in mid-March, Equinox instructor Amanda Katz was immediately out of work. But instead of discontinuing her classes, she began lifting weights, leading ab workouts and sweating with her students on Instagram Live.
