Target and Walmart Are Focusing on In-Store Ease for the Shorter Holiday Season

There are 6 fewer days between Thanksgiving and Christmas this year

Halloween is one week away, but retailers are already looking ahead to the December holiday season—and all the shopping that comes with it.

Target and Walmart revealed their plans for the holiday season this week, with both retailers looking to staff up and roll out seasonal promotions early to jump ahead of the holiday season. The time between Thanksgiving and Christmas this year is six days shorter than in other years.

To plan for increased store traffic, Target is investing $50 million more into holiday payroll to have more employees on the floor during the “times when we know our guests are going to be in our stores” in order “to drive traffic, comp growth and continuing market share,” said Target CEO Brian Cornell during a media event in New York on Wednesday.

Target’s investments, particularly in payroll for store team members, are a continuation of the major financial investment (to the tune...



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