Exclusive: Target’s In-House Agency Roundel Will Create Campaigns for Other Companies

Even if the brand isn't sold in the retailer's stores

Target's revamped media network, Roundel, initially launched last fall as Target Media Network. Target

Among the slate of publishers and streaming platforms at this year’s Digital NewFronts, Target’s place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business—for other brands.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.