Exclusive: Target's In-House Agency Roundel Will Create Campaigns for Other Companies

Even if the brand isn't sold in the retailer's stores

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Among the slate of publishers and streaming platforms at this year’s Digital NewFronts, Target’s place on the schedule was a bit of an outlier. But today, Adweek can exclusively reveal that the retail giant, which quietly joined the NewFronts lineup a month ago, is investing in its advertising business—for other brands.

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