Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.
Snapchatters can now share listings from eBay directly via the Snapchat camera on Android and iOS following an integration between the application and the ecommerce site, revealed Thursday.
The integration enables Snapchat users to share items on eBay that they are interested in, or selling, with their friends on Snapchat, while eBay sellers can share their listings across platforms with their community.
Snap Inc. said in a blog post Thursday, “More than 142 million buyers shop on eBay globally to find everything from the latest sneaker drops to rare, vintage handbags, and now, Snapchatters have a seamless way to share what they’ve been eyeing, or even what they are selling, right where conversations with real friends are already happening.”
The company said this marks the first time that links from eBay can be shared in Snapchat Stories or Snaps while users are still able to access the app’s camera and creative tools.
Snapchatters
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