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Snap Inc. is kicking off a “major” partnership with ecommerce giant Amazon with shopping lenses featuring thousands of eyewear products from brands including Costa Del Mar, Maui Jim, Oakley, Persol, Ralph Lauren and Ray-Ban, incorporating Snap’s virtual try on technology.
Snapchatters will be able to virtually try on reading glasses, seasonal glasses and sunglasses, with the option to seamlessly purchase them via the Amazon Fashion store.
Product information from Amazon dynamically updates in Snapchat’s shopping lenses to reflect events like items going out of stock or price changes, based on real-time updates from Amazon to Snap.
The shopping lenses can be accessed via the @amazonfashion Snapchat profile; the Dress Up and For You tabs in Lens Explorer; and Lens Carousel in the application’s camera.
Snap said its users benefit through quick access to information on eyewear products—such as descriptions, prices and unique purchase URLs...
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