Amazon-Bound iRobot Hires VMLY&R Commerce for European Brand Growth

The brief will also include new product promotion from the Roomba vacuum creator

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Consumer robot company iRobot is set to run its first strategic brand campaign across Europe, developed by recently hired VMLY&R Commerce UK.

The appointment sees the agency become iRobot’s EMEA connected brands agency, tasked to help accelerate the growth of the American technology company, which designs and builds consumer robots internationally.

Among its products is the Roomba vacuum, first introduced to the market in 2002. In addition to vacuums, the company also develops smart home devices, robotic mops and air purifiers.

Briefs for the bots

In August iRobot agreed to a $1.65



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