Skittles Goes Colorless, Giving Up the Rainbow for LGBTQ Pride Partnership with GLAAD

Finally, Pride marketing that doesn't shove another rainbow in our faces

A gray Skittles package
You won't taste the rainbow with these new Skittles, but you will support GLAAD with each purchase. Skittles

Every June, an increasing number of brands roll out special edition products for LGBTQ Pride Month that are often swathed in garish rainbows, causing a sort of rainbow fatigue in the community.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.