Pride as a Brand Has the Visuals Right but Needs to Finesse the Messaging

The conversation and education on LGBTQ issues needs to be furthered

In the world of branding, the dream of any company is to create something so visually distinct and impactful that it is instantly globally recognized. Pride, although not a company, has unintentionally achieved this to huge success. The rainbow flag is ubiquitous with Pride and the LGBTQ rights movement. It has become an icon through its simplicity. The instantly distinct visual representation of full inclusion couple with peace and harmony is something that should not be changed.