Skincare Gets a Pandemic Boost, and Tula’s Record Monthly Sales Are Proof

Personal care brand relies on DTC channels to overcome coronavirus challenges

tula products
Tula's successful launch of a new product, a sunscreen gel, is part of its success story for April. Tula

Beauty brand Tula Skincare is on track to have the best sales month in its history, even in the midst of the pandemic.

@RichCollings Richard Collings is a retail reporter at Adweek.