Waitlisting: A Retailer's Secret Weapon for Demand Management and Buzz Building

Selling out of a product can be both a negative and a positive

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In the world of retail, selling out of a product can be both a positive and a negative.

On one hand, it’s a powerful indicator of demand and consumer interest. On the other, it can be frustrating for customers who are ready to buy but can’t.

Today, retailers are looking to the waitlist to solve issues related to the negative side of selling out. By including an email opt-in on product pages where items are currently unavailable, they’re creating a list of interested customers they can follow up with directly when the product is back in stock.

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