Waitlisting: A Retailer’s Secret Weapon for Demand Management and Buzz Building

Selling out of a product can be both a negative and a positive

Kylie Skin quickly promoted a restocking date, generating a second wave of interest and demand. Kylie Skin by Kylie Jenner

In the world of retail, selling out of a product can be both a positive and a negative.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

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