Fashion Influencers Plan Their Year Around Nordstrom’s Anniversary Sale. Now It’s Postponed

The event is normally a major moneymaker for them

Nordstrom storefront
Nordstrom's summer Anniversary Sale has been postponed due to Covid-19. Getty Images

In 2018, Caitlin Covington, a fashion-focused influencer who has over a million followers on Instagram, told Adweek that the Nordstrom Anniversary Sale is the “Super Bowl of blogging.”

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.
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