Fashion Influencers Plan Their Year Around Nordstrom's Anniversary Sale. Now It's Postponed

The event is normally a major moneymaker for them

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In 2018, Caitlin Covington, a fashion-focused influencer who has over a million followers on Instagram, told Adweek that the Nordstrom Anniversary Sale is the “Super Bowl of blogging.”

“You prepare for it all year,” she said.

But like many other events, this year, the Nordstrom Anniversary Sale will look a bit different: Due to the ongoing coronavirus pandemic, Nordstrom has postponed the sale, without a rescheduled date, and has suspended orders overall, multiple outlets reported.

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