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Rick Astley is reprising the classic 1987 music video that has provided fodder for more than a decade’s worth of memes as part of a new campaign for insurance brand American Automobile Association (AAA) and its affiliate California State Automobile Association (CSAA).
The British singer appeared in a new 35th anniversary version of the “Never Gonna Give You Up” video that features back-up dancers clad in AAA uniforms and backdrops branded with the roadside insurer’s logo.