At first blush, it might seem disingenuous for a snack conglomerate to offer unsolicited advice about how consumers looking to lose weight can drop a few pounds in the new year.
Frito-Lay Is Going to Rickroll You—But This Time Rick Astley’s in on the Joke
The singer is never gonna give up healthy snacks in this New Year’s campaign

Frito-Lay is the latest brand to embrace pop star Rick Astley.
Frito-Lay