Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
At first blush, it might seem disingenuous for a snack conglomerate to offer unsolicited advice about how consumers looking to lose weight can drop a few pounds in the new year.
Enter pop star Rick Astley and his 1987 hit, “Never Gonna Give You Up,” however, and the guidance suddenly seems lighthearted and fun—or at least that’s the intent behind the upcoming Snack a Little Smarter campaign from Frito-Lay.
“We’re really looking forward to seeing fans’ reaction to the use of the song in this New Year’s resolution context,” said Ciara Dilley, vice president of marketing at Frito-Lay.
While
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in