Pinterest released a new extension that enables merchants on ecommerce platform WooCommerce to convert their product catalogs into shoppable Product Pins.
Once a merchant installs the extension, their entire product catalog will be uploaded to the Pinterest platform, with their shoppable Product Pins appearing in Pinners’ feeds.
The extension also tracks when users interact with products on Pinterest, enabling merchants to determine their best selling or most saved items.
The Pinterest for WooCommerce integration is currently available in Australia, Austria, Belgium, Brazil, Canada, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, the U.K. and the U.S. Argentina, Chile, Colombia and Japan will gain access later this year.
The extension can be downloaded here.
WooCommerce vice president of business development Aleksandra Bettin said in a statement, “By partnering together, we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce. WooCommerce is highly invested in our merchants’ success. Merchants need the right options to reach the right audiences. This integration with Pinterest helps them do that.”
