Pinterest TV Marks the Platform’s Entry Into Live Shopping

A virtual studio enables producers from the company to work directly with each creator

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Pinterest is getting into the live shopping game with Pinterest TV, a series of in-application live, original, shoppable episodes featuring creators.

Pinterest TV will kick off Nov. 8, with episodes on iOS in the U.S. Monday through Friday, at 3 p.m. PT/6 p.m. ET. Each episode will focus on an area such as beauty, fashion, food and home.

Creators can tag products being showcased via Product Pins, which Pinners can then click on for more information and to purchase those products from the retailers’ sites.



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