Consumers want to get back to browsing in stores again, and Nordstrom is expanding its options to attract younger shoppers. The retail giant signed a deal with online fashion company ASOS, which it hopes will drive excitement and bolster sales after the pandemic.
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The resulting shared ownership model means ASOS will retain operational and creative control of its brands, while Nordstrom gains exclusive multi-channel retail rights in North America. The retailer first brought Topshop
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