With a New Shoe and Creative Overhaul, Toms Is Chasing After Gen Z

The brand is confronting its decline in sales by tapping into a new audience

If you are a millennial who spends any time on TikTok, you may have been told by a Gen-Zer to ditch the deep side part, replace your skinny jeans with straight-leg denim and get rid of any T-shirt that says, “But First, Coffee.”