With a New Shoe and Creative Overhaul, Toms Is Chasing After Gen Z

The brand is confronting its decline in sales by tapping into a new audience

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If you are a millennial who spends any time on TikTok, you may have been told by a Gen-Zer to ditch the deep side part, replace your skinny jeans with straight-leg denim and get rid of any T-shirt that says, “But First, Coffee.”

And whether you pay much mind to the opinion of 17-year-olds or not, it’s safe to say the app has only polarized fashion disagreements between these two generations. It has been up to brands to decide with whom they want to align, and Toms,



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