In 2021, DTC apparel brand Bonobos bet big on shoppers looking to shed their sweatpants and return to the office with a “Back to Business” campaign. But as hybrid work and more casual attire have remained the norm, Bonobos has turned to emphasizing the variety of styles it offers with a “Famous for Fit” campaign starring actor, comedian and Big Mouth co-creator Nick Kroll.
Developed and produced in partnership with creative studio Transport, the effort centers on a 30-second spot showing Kroll in a variety of retro TV programs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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