At the Office or Home, Bonobos Bets on 'Back to Business' Style

The apparel brand counts on men wanting to look sharp after a casual summer

Whether men remain home or plan to return to the office, Bonobos is betting they will want to dress up again this fall after months of working in their sweats.

That’s why the digitally native men’s apparel brand, founded in 2007 on the premise of eliminating “khaki diaper butt” with a more flattering silhouette, is unveiling a new campaign under the tagline “Back to Business.”

“When we conceived it, we did think that more people would be physically returning to a workplace,” Bonobos CEO Micky

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